Kellogg India Pvt. Ltd ("Kellogg") and its subsidiaries, affiliates, divisions, and groups (collectively
referred to herein as "Kellogg" or "We") care about personal privacy and recognize their obligation
to their customers, community and online visitors to adhere to the highest standards of decency,
fairness, and integrity in all its operations. As in our other business operations, Kellogg approaches our
communications on the Internet with respect for, and commitment to, individual privacy rights, and
concern and respect for the various sensibilities of our consumers. We support active self-regulation
of this online environment to ensure that responsible marketers can maintain the right to use all
Agents (Agents are defined as contractors, service providers, and other entities acting on behalf of,
and with authorization by, Kellogg) collect, protect, use and share information gathered about you on
through personal computers, mobile devices, or otherwise), and other interactive features, applications,
or downloads operated by Kellogg that are available through this Site or that interact with this Site and
enhance your experience on the Internet.
We provide a variety of content at our Site. We may offer product information, recipes, advertising,
surveys, promotions and contests, as well as information about our company and special services
and information for our shareholders. We hope you enjoy our Site and the various features and
opportunities we offer.
How Information is Collected
We collect certain non-personal information automatically, like IP addresses, browser types,
referring websites, and access times, when consumers visit our Site. This information is not personally
identifiable, but provides important information on the number of visitors, and what areas or features
they like best. Our visitors can review our Site and participate in many features without disclosing any
Kellogg collects personal information including, but not limited to, name, home address, email address,
and telephone number, from our Site visitors on a voluntary basis. Visitors can access most of our
sites without providing any personal information. However, to participate in some of the programs or
features we offer, customers may have to provide personal information.
For example, we may require your name and e-mail address to add you to an e-mail listto send you a
monthly newsletter. We may require a home address and telephone number to enter you in a contest
or sweepstakes if any so that we can send prize notifications and prizes or to send you special offers.
Users who register to receive information via a wireless device must submit a cell phone number to
receive text messages.
To sign up registered shareholders to receive proxy and other information online, we may ask for a
phone number, pin code, email address, birthdate and other information to verify your identity.
We may request feedback from our visitors in the form of surveys, questionnaires or our feedback forms
on their preferences and reaction to our products, including demographic information, like age, gender,
height, lifestyle, preferences, interests and favorites., to help us better serve you. This information will
only be used for research purposes and not future marketing activities unless explicitly stated.
Users who want access to special features, promotions, coupons, newsletters, games, and other
information on the Site may be required to register for an account.
In many cases, you may have the opportunity to send website content or information to a friend. In
these "refer-a-friend" cases, your friend's email will only be used to deliver the message and not for
future marketing purposes unless otherwise stated.
Use of Personal Information
Except as otherwise provided herein, personal information shared with Kellogg will be used for the
purpose for which it was provided or for the company's internal marketing or product development
purposes, and will not be sold or provided to third parties outside of the Kellogg family of companies
for their marketing purposes without your permission. If you decide to provide personal information in
order to participate in a special area of our Site, such as registering for e-mail updates or for a special
program or contest, we will use the information you provide for that purpose. So that we may better
tailor our advertising and offers to you and inform you about products and services that we offer that
may be of interest, we will automatically share the personal information that you provide with other
Kellogg brands unless you uncheck the applicable box at the registration area. We offer visitors an opt-
out option in each of our promotional communications that allows you, at any time, to cease receiving
We may use both personal and non-personal information, individually or combined together, to improve
our marketing and promotional efforts, improve our products and services, better understand customer
interests and preferences, and/or provide you relevant information. We may enhance or merge
personal information that you provide with data obtained from third parties.
When you register with Kellogg's, we use your Personal Information to create a customized Web
experience for you and to improve our services. We may use Personal Information to:
Calculate your _____ and process your answers to quizzes in ways that provide you with tailored
information regarding your health.
Improve the content and layout of Kellogg's.
Statistically analyze user behavior.
Develop products, marketing, and promotions internally at Kellogg's.
Kellogg's does not sell, rent or lease its customer lists to third parties. Kellogg's may, from time to time,
contact you on behalf of external business partners about a particular offering that may be of interest to
you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone
number) is not transferred to the third party. In addition, Kellogg's may share data with trusted partners
to help us perform statistical analysis, send you email or postal mail, provide customer support, or
arrange for deliveries. All such third parties are prohibited from using your personal information except
to provide these services to Kellogg's, and they are required to maintain the confidentiality of your
Website will disclose your personal information, without notice, only if required to do so by law or in
the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with
legal process served on Kellogg's or the site; (b) protect and defend the rights or property of Kellogg's;
and, (c) act under exigent circumstances to protect the personal safety of users of Kellogg's, or the
Sharing of Personal Information
Except as otherwise provided herein, on sites owned by Kellogg, personal information received
from any visitor will only be used for the purpose for which it was provided or for internal marketing
purposes, or product development purposes, and will not be sold or provided to third parties outside of
the Kellogg family of companies for their marketing purposes without your permission. As described
above, we will automatically share your personal information with other Kellogg brands. Your personal
information may also be shared with research, technical, fulfillment, and other Agents to help us make
the Site available, provide services and products, understand your needs, respond to your requests, and
for internal marketing and product development purposes. We may also provide your personal
information to third parties for analytics purposes. And in those cases, we will require our third party
agents to maintain the confidentiality of the data. We may use third parties to enhance or update your
profile information to better serve our consumers.
In some circumstances, we may partner with another company to provide certain content, programs
or features. Examples include certain promotions, loyalty programs, sweepstakes or contests. In those
situations, when you provide personal information about you or your child, it may be sent directly to
Kellogg and to our partner company, or we may share the information with our partner company. At the
time of registration, we will let you know whether, in addition to Kellogg, another company is collecting
information or if we need to share your personal information with a partner company to provide the
program, service or feature. We (and our partner company) will also provide a link to the respective
online privacy policies so that you can make an informed decision about whether to share your (or your
child's) information. If you choose to not have your or your child's information shared, your information
will not be shared, and you will not be able to participate in or receive the benefits or services provided
by our business partners.
Kellogg uses "session cookies," "persistent cookies," and "Flash cookies" to remember important
information that will make your use of the Site more enjoyable, efficient and useful; they do not contain
visitors, provide registered users with a customized, personalized, online experience, and tailor our
products, services and advertising to suit the personal interests of our visitors. They can, for example,
help to give you faster access to pages you have already visited, allow you to personalize your pages,
how many people visit our Site, and which features are most useful and popular and which may need
If you don't want "session cookies" or "persistent cookies", you can turn these off or have your
computer notify you when these cookies are being sent by following the instructions for your particular
web browser, such as Safari, Firefox, Opera, or Internet Explorer. Additionally, you can disable or delete
similar data used by Web browser add-ons, such as "Flash cookies," by changing the add-on's settings or
visiting the web site of its manufacturer. If cookies are turned off, you may not be able to access certain
We may also use another technology, called clear GIFs or web beacons, to provide us with other
important anonymous information, such as when an email has been opened, the number of visitors who
have viewed our web pages, and the activities and features that are of most interest to consumers.
Kellogg uses reasonable efforts to make sure all personal information received from our online
visitors is secure from unauthorized access and use. All personal information from our customers is
protected by our security measures, such as encryption which are periodically reviewed. Kellogg also
requires it's Agents to maintain the confidentiality of your personal information.
You should keep in mind, however, that no data transmitted over the Internet is 100% secure and any
information disclosed online can potentially be collected and used by parties other than the intended
Links to and from Other Sites
This Site may contain links to other sites. We make every effort only to link to websites that
share our high standards of decency, fairness, and integrity. We try our best to ensure that these links
are safe for children, but the privacy and data collection practices on any linked websites are entirely
any contractual or other legal obligations to which the operators of such website may be subject. In
addition, other websites, which may contain material not consistent with Kellogg corporate policies,
may also link to the Kellogg websites without Kellogg's knowledge or consent. Kellogg has no
responsibility for the content, policies or actions of these websites.
Kellogg reserves the right to update, revise, modify and supplement this policy and any
disclosures and disclaimers at any time without notice. We may also change the information, features,
will be posted on our Site so please check our Policy periodically for changes. At the end of this Privacy
Policy we indicate the date of the latest update to the Policy. Your continued use of this Site following
Kellogg's may disclose information about you and your use of the Kellogg's Web Site and the
Kellogg's services if Kellogg's believes such disclosure is reasonably necessary in order to:
Comply with the law or legal process where a formal request has been made, such as from an
administrative oversight agency, civil suit, subpoena, court order, or judicial or administrative
Protect or defend the rights or property of Kellogg's or others
Respond to claims that the content(s) of a communication violates the rights of another.
Also, circumstances may arise where, for business reasons, Kellogg's may decide to reorganize, or divest
all or part of its business through sale, assignment, merger, or acquisition. In these circumstances,
personal information may be shared with the actual or prospective purchasers or assignees. In such
manner described in the Updates section
Please note that Kellogg's does not request Personal Information by sending e-mails. We only collect
such information on our Site. If you receive an e-mail purporting to be from us that solicits Personal
Information, do not respond to it. Instead, please Contact Us immediately.